This is the third post n a series on this topic of wine fulfillment vs warehousing, providing an educational view of an increasingly important and complex subject in the realm of DTC wine shipping logistics. If you’ve been following this series, you already know that the line between “fulfillment” and “warehousing” is blurrier than most ... Read more

Ongoing issues in midyear As we reach the midpoint of the year, here is a summary of current legislative activity of note around the country for DTC wine shipping issues. States of note: Arizona There has been some conflicting information available about potential new requirements for wineries utilizing fulfillment warehouses under Arizona’s DTC shipping program. ... Read more

This post is the second in a series on this topic of wine fulfillment vs warehousing, providing an educational view of an increasingly important and complex subject in the realm of DTC wine shipping logistics. Read part one on winefulfillment vs warehousing here. If you ask whether a particular wine warehousing or fulfillment model is ... Read more

This post is the first in a series on this topic of wine fulfillment vs warehousing, providing an educational view of an increasingly important and complex subject in the realm of DTC wine shipping logistics. Read part two on wine fulfillment compliance here.  In the world of winery direct-to-consumer (DTC) shipping, “warehousing” and “fulfillment” are ... Read more

Direct-to-consumer (DtC) shipping has become one of the most powerful tools in a winery’s playbook. It has the potential to build relationships, drive margin, and give brands control over their story. But with that opportunity comes a growing level of scrutiny—and one area that continues to trip up wineries is not using their own wine ... Read more

New Jersey’s Wine Shipping Restriction: The Issue Isn’t Gone—It’s Escalating New Jersey’s restriction on winery-to-consumer direct shipping, a winery capacity cap, continues to block consumer access to many wines that are available to other consumers across the country—and now, the issue has reached a critical moment. There is renewed urgency around efforts to fix this ... Read more

Age verification for wine shipping is the process of confirming that both the purchaser and recipient of alcohol are at least 21 years old, using a combination of online checks, data verification, and ID confirmation at delivery. What Is Age Verification for Wine Shipping? Ensuring that alcohol is sold and delivered only to individuals over ... Read more

Free the Grapes! Mission To Improve Direct-to-Consumer Wine Shipping Every year, Free the Grapes! works toward one clear goal: to augment—not replace—the three-tier system with legal, regulated direct-to-consumer wine shipping. As 2026 begins, the landscape continues to shift. Some states are moving forward. Others are digging in. And a few are making compliance more complicated ... Read more

Other States Are Moving Forward, but the Ocean State Remains Behind In an era when most of the United States has embraced direct-to-consumer (DTC) wine shipping laws, Rhode Island remains an outlier. Most states have adopted modern direct-to-consumer wine shipping laws that allow regulated remote ordering. In contrast, Rhode Island’s wine shipping law still requires ... Read more

Key takeaways related to winery direct-to-consumer shipping The Silicon Valley Bank released its annual “State of the Wine Industry” report, which looks back at DTC activity in the 2025 calendar year. The findings paint a difficult picture across the industry, but especially for the direct-to-consumer sales channel. Here are a few key takeaways that relate ... Read more