Why is Retailer DTC Shipping So Restricted?

Why can wineries ship to 94% of the adult population, but retailers only 22%? The short answer: commitment to a long-term, national solution. For more than three decades, wineries across the U.S. have worked to implement a legal, regulated DTC sales channel. This channel was never intended to replace, but to augment, the traditional 3-tier […]

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What is DTC Shipping?

If you are a winery, this may seem like a basic question. Doesn’t everyone know that DTC shipments are made from a licensed business – such as a winery licensee or a retailer licensee – through a common carrier to an adult consumer? Well, no. Outside the wine industry, the definition gets cloudy, the implications […]

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