New Jersey: Let's Remove the Winery Capacity Cap

Dear Wine Lovers of New Jersey,

We need your help to support favorable wine direct shipping legislation.

As you may know, New Jersey is one of only two states that bans winery-to-consumer shipments from larger wineries that produce more than 250,000 gallons (or 106,000 cases) each vintage. It also prohibits many small and medium-sized wineries owned by larger wineries from shipping directly to consumers in New Jersey if the aggregate production total exceeds 250k gallons/vintage. This “capacity cap” excludes direct shipment from wineries that produce more than 90% of U.S. wine.

Fortunately, two bills have been introduced that would, if passed, allow wineries over the capacity cap to purchase a permit to direct ship. It’s time to give New Jersey legislators notice that wine consumers want real choice. It’s time to allow ALL wineries to ship wine to the homes and offices of New Jersey wine drinkers.


  1. Write Your Legislators: Take two minutes to personalize your message below and voice your support.
  2. Join News and updates and pending legislation.
  3. Inform Your Friends and Colleagues: Legislators really do listen to consumers and we need wine lovers to speak up.


We believe that consumers should determine which wines they want, not state laws. Hundreds of wineries that have successfully grown their brands to make more than 250,000 gallons a year shouldn’t be penalized by the New Jersey Legislature for being big or being owned by a bigger winery.

Removing this barrier to winery direct shipping won’t just help consumers. New Jersey stands to gain $6.5 million a year in revenues from the sales and excise taxes these additional wineries would remit to the state, and the license fees they would be required to pay, according to research by Wine Institute.

Similar capacity caps on winery shipping were overturned recently in Arizona and Massachusetts. Please join the cause and contact your state legislators today, urging them to support Senate bill 2496 and Assembly bill 3867–positive, proven legislation that better serves consumers, state governments and regulatory agencies.

Together with you, we hope to replace New Jersey’s archaic, burdensome provisions.

Thank you for your support!
Free the Grapes!