June 14, 2017

DTC Wine Symposium to Expand to Two Full Days: January 17-18, 2018

Mark your calendars!

Now in its 11th year, the Direct to Consumer Wine Symposium is planning to expand presentations and workshops to two full days. The industry’s national summit on direct marketing and sales will take place January 17-18, 2018 at the Hilton Concord Hotel in Concord, CA. Program details will be available later this summer and fall at

Stay tuned for requests for Workshop topics and speakers, which will be posted to the event website in July. If you have a good idea and want to speak, this is how you can get involved!


Many annual state legislative sessions are closed or soon coming to a close. Here is a summary, as provided by Wine Institute.

SB76, an omnibus liquor bill, includes the model DTC language, allowing 12 cases and a biennial $200 permit. After removing bad language, the bill will now carry over into 2018.

SB329 died in committee, although it was the first time that a legislative hearing considered DTC shipping – a step in the right direction.

Arkansas has an almost unworkable law requiring wineries to obtain a permit that allows them to ship only to AR consumers making an in-person purchase at the winery. House Bill 1463, which was signed by the governor, made some minor changes that will benefit primarily in-state wineries.

HB2337, an omnibus liquor bill, was signed by the Governor April 18. Wine Institute helped negotiate out the unworkable carrier provisions.

A poor bill was introduced that includes several problematic provisions, including a 3-case annual limit, per household, plus a cap of 1,800 cases/winery/year and a ban on shipments of wines already in DE wholesale distribution. We are working to improve the bill.

Favorable amendments in SB941 – regarding carrier reporting, and the definition of fulfillment houses—have passed the house and senate unanimously, and are awaiting the Governor’s signature.

HB298, our model permit bill, moved out of committee and will be discussed in an interim committee before being brought up again in 2018.

HB3414 is another attempt to secure a fleet license solution for the carriers.

HB987 has been signed by the governor. Wineries will need to identify what products they will ship into MD and that the products are of their own manufacture. As previously reported, MD sought to limit DTC winery shipments to wines of each winery’s own production, rather than other wineries’ wines.

All the DTC bills died, which is overall positive for wineries.

Wine Institute was able to secure positive language in a DTC bill that combined several bills into one. The bill passed the House and is now in the Senate.

The DTC bills got rolled into one large omnibus bill, which did not pass, so DTC provisions for wineries remain status quo. A separate bill that included a provision to do away with the state reciprocal retailer DTC shipping law is awaiting the Governor’s signature.

MT SJR 26 would have created a study committee on DTC shipping, but it was voted down by the Senate.

HB152 died in committee; it would have amended the beer portion of the DTC law to prohibit shipments of beer already in distribution, as well as required any brewer shipping the equivalent of 20 or more barrels of any beer to offer that beer to a NH wholesaler for distribution. Separately, HB161 was just amended, and is aimed at Total Wine, claiming DTC shipments into NH are below cost.

Free the Grapes! issued a press release in early May showing that NJ’s ban on direct-to-consumer wine shipments from certain wineries costs the state $4 million each year in lost fees and taxes. The study was commissioned by Wine Institute and conducted by the Eagleton Center for Public Interest Polling, part of the Eagleton Institute of Politics, at Rutgers (ECPIP), The State University of New Jersey.
And as previously reported, AB4656 has been introduced that seeks to remove the capacity cap but only allows shipments of “reserve” wines which they define as wines not available in New Jersey through wholesale channels. Of course, we oppose this restriction.

HB5991/SB5330, would allow for DTC shipments from out of state retailers. Free the Grapes! has been actively supporting the bills, generating consumer support and letters to NY legislators. Additionally, Wine Institute attended a hearing in support of SB5330.

This is a complicated state, but recently, H1540 was signed, which fixes the consumer permit. The Governor also signed SB297, the omnibus bill, that removed the prohibition of sales of wines already in distribution, and addressed most of the common carrier concerns. This bodes well for 2018 when the new DTC law is scheduled to take effect.

The PLCB announced that they are ready to being accepting product information reports from DTC wine shippers.  The reports will require both SKU# level information, as well as a zip code sorted report for all products shipped under a Direct Wine Shippers (DWC) permit.  The quarterly reports are being required for all shipments made since the new law became effective on August 1, 2016.  DWC permittees must file the appropriate quarterly reports to cover the period from the time they obtained their DWC shipping license and began shipping, up through the current reporting period.  Reports can be done online via the PLCB+ reporting system.

Two favorable DTC bills are being held for interim study.

S702, which would require common carriers to obtain a permit and file reports related to DTC shipments, did not pass and will carry over into 2018.

As a follow up, HB1715 would remove the 35k gallon cap per winery per year for DTC shipments from both in-state and OOS wineries. There have been hearings on the bill but it has not moved. Separately, HB 2291 would add brewers, retailers, brewpubs and out of state retailers to ship wine or beer to TX.

As previously reporting, these bills failed in Idaho (H144), Missouri (H286) and New Mexico (HB240, S444).