Why is Retailer DTC Shipping So Restricted?
Why can wineries ship to 94% of the adult population, but retailers only 22%? The short answer: commitment to a long-term, national solution.
For more than three decades, wineries across the U.S. have worked to implement a legal, regulated DTC sales channel. This channel was never intended to replace, but to augment, the traditional 3-tier system – that is, to work within the system for change. Read More →