Free the Grapes!
WSWA Comments on Retailer DTC: A Little Fact Checking is in Order
January 25, 2018
Shanken News Daily published quotations from an interview with WSWA president and CEO, Craig Wolf, on December 15, 2017. His comments and positioning are important to know since the middle wholesale tier wields tremendous lobbying muscle in all 50 states. Read More →
Why is Retailer DTC Shipping So Restricted?
January 9, 2018
Why can wineries ship to 94% of the adult population, but retailers only 22%? The short answer: commitment to a long-term, national solution.
For more than three decades, wineries across the U.S. have worked to implement a legal, regulated DTC sales channel. This channel was never intended to replace, but to augment, the traditional 3-tier system – that is, to work within the system for change. Read More →
What is DTC Shipping?
December 17, 2017
If you are a winery, this may seem like a basic question.
Doesn’t everyone know that DTC shipments are made from a licensed business – such as a winery licensee or a retailer licensee – through a common carrier to an adult consumer?
Well, no. Outside the wine industry, the definition gets cloudy, the implications a bit tricky. Read More →